Creative Director of the Valpo Magazine
In Fall 2011, Valparaiso University began Phase I of a complete brand refresh. As part of this initiative, I was appointed Creative Lead of the Valpo Magazine to develop a sleeker, theme-based aesthetic and make the publication digitally accessible.
Relaunched with the Summer 2012 issue as a digital-only UI/UX-centric publication to gauge audience desire for a printed piece, the branded color palette was expanded, immersive video and links were incorporated, and visual story-telling replaced bulk copy.
The Rebrand.
After receiving resounding feedback from students, faculty, staff, and alumni, I was appointed Creative Director of the Valpo Magazine. I was responsible for the conception, design, and on-brand execution of all graphic print and digital materials, managing external vendor resources, final creative content, and printing approvals.
At the President of the university's request, a full-scale strategic plan was developed, and all summer issues would remain digital, keeping the target audiences interactively connected to the university during the off-season.
With the Fall 2012 issue, the Valpo Mag was incorporated as a critical marketing tool for Advancement and Recruitment marketing and growth plans.
The Rebirth.
The Earlier Editions. Print Only Layout.
